The book offers advice on all aspects of getting started in the marketplace. The first part of the book deals with setting up a business and covers such topics as how to find opportunities and how to raise money. Further chapters concentrate on how to find customers, dealing with financial aspects of owning and running a business and expansion. The many examples of financial forms are extremely useful for people who've never had to deal with accounting before! The final chapter includes a very detailed sample business plan.
I especially liked that the book incorporated many sustainable ideas and suggestions sprinkled throughout the chapter under the heading "Green Tips." There are also "Tech U" sections which discus how various technology (videoconferencing, apps, software, etc.) can be used to assist the budding business. The author also recommends many classic books that offer advice and inspiration for anyone just starting a business.
Many "Entrepreneurs Like You" and "Super Success Stories" are included to showcase successful businesses, how they were started, and how the creative people behind them got started.
You can preview the book by clicking "A Look Inside."
Disclaimer: I received this book for free from Blogging for Books for this review.